Stylish star Allu Arjun is essaying a Brahmin chef in his upcoming film, Duvvada Jagannadham.

According to reliable sources, took his role so seriously that Allu gave up eating meat, while shooting the portion where he plays the chef. He did so, because he wanted to get under the skin of the character and stay pure.

His dedication stunned the entire unit, including his director Harish Shankar and co-star Pooja Hegde, who plays his love interest. It’s for the first time in his career, Arjun is playing such a character and he didn’t want anything about it to stick out like a sore thumb.

On Monday, the film’s first single, Saranam Bhaje Bhaje, composed by Devi Sri Prasad, was released and it instantly became a chartbuster, clocking a million views in just 24 hours.

The film is gearing up for late June release.